Marin Technologies Blog

Social media platforms have proven their worth as a communication tool and advertising platform… something that many political campaigns are embracing with an election looming. As a result, many people have found their feeds cluttered with campaign ads. The thing is, the ads aren’t always welcomed on a platform that many use to keep up with friends and family—even less so if the content doesn’t align to their political views.

With so many businesses experiencing drastic changes with continued social distancing recommendations and suspended operations, it is important that one of the most critical groups associated with any business remains in the loop: its clients and customers. Therefore, it makes sense to do so using a tool that is readily available (and that most people use): social media.

Social media has overtaken both the professional and personal aspects of online communication and connection, and while it might provide a considerable boon for both, it increases the odds of being contacted by scams and other malicious attempts. The best way to make sure you don’t fall prey to a scam is to remain vigilant. Today we’ll discuss the various scams that are created for use with social media.

In the business world, it’s easy to step on someone’s toes without realizing it until it’s too late. Nowhere is this more true than with anyone you provide goods or services. Managing your online reputation is especially important, as anyone could get on their social media accounts and slander your organization or write up a bad review of their experiences. We’ll show you how to mitigate the damage done.

Facebook is a great tool to connect with people in both your personal and professional life, but having a business page on Facebook can attract a lot of attention--and it’s not necessarily wanted in certain cases. For example, what if someone started slinging expletives at your page without your consent? This doesn’t just hurt your feelings; it makes you look bad. This week’s tip is dedicated to blocking unwanted content on your Facebook page.

Another eleventh-hour spending bill passed through the U.S. Congress and was signed into law on March 23, 2018. This time, however, there was a certain earmark that may work to erode individual privacy protection around the globe. The new law, called the Clarifying Lawful Overseas Use of Data (or CLOUD) Act, amends the Stored Communications Act of 1986 and gives unelected American officials extensive powers over global digital privacy rights.

If you’re the CEO of a mass media organization, you should know intimately well how brutal a hacking attack could be for your reputation. This happened to Tim Armstrong, the CEO of AOL. His Twitter account was posting 20 spam-filled tweets every second. As you can imagine, this is a problem for any business that wants to take itself seriously.

More often than not, when you’re using your smartphone for streaming media, you want to use your Wi-Fi rather than your mobile data connection. This helps to keep what are known as data hogs (applications that use a significant portion of your monthly allotted data) from breaking your budget and causing overage charges. Here’s how you can limit the damage done to your data consumption by your favorite smartphone apps.

Employees who are addicted to social media is a problem for modern businesses. Despite the professional networking benefits of social media, it can be a major distraction and time-waster. Before you lock down all social media websites on your network, you should first try to understand why humans have such a hard time leaving social media alone.

Technology is everywhere. Coincidentally, that is exactly where every political candidate wants to be. With the 24/7 news cycle and social media leading the charge, technology has become one of the most important aspects of election season. The lead-up to any election is a tense time for the candidates, and for their supporters. With public arguments being had about different philosophies, ideologies, and platforms, it’s important to understand how today’s candidates handle technology while on the campaign trail.

It’s a known fact that social media is a great asset for the modern business owner to leverage, but you wouldn’t believe how often it’s misconstrued as a waste of time. In fact, social media outlets like Facebook, Twitter, LinkedIn, and even YouTube, are so commonplace nowadays in the business world that your organization could fall behind others that properly utilize them. Facebook, in particular, is a powerful tool that can be used for online networking purposes.

Regardless of how much interaction you get on your company’s social media pages, you want more. You want to be like one of those big corporations that get a ton of hits and likes. But did you know that not even major corporations get a lot of views?

One California restaurant owner has recently taken on an interesting marketing strategy that goes against all conventional wisdom. Co-owner David Cerretini of the Italian restaurant Botto Bistro tells his strategy to USA Today, "I want to be the worst restaurant in the San Francisco area!" Strangely enough, his approach seems to be working.

The point of all these cool smartphones is to make life easier, improve productivity, and communication, but how sure are you that these devices are making things better? One restaurant did a study where they looked at their business both before and after the smartphone revolution. Their findings may make you lose your appetite for mobile technology.

LinkedIn is not only useful for the unemployed, but is also a great tool for business owners to connect with one-another. In general, social media can be a wonderful tool to grow your business. But Facebook might be a bit too social for some to take seriously, and Twitter is really only great for short announcements due to their tweet character limit. LinkedIn remains as one of the more purely work-related social media outlets. By utilizing LinkedIn as a business tool, you can jumpstart the way your company communicates both internally and externally.